S.Y.B.Com. Question Bank Semester IV (2020)

Commerce IV 

Q1:       What is Production Management? Bring Out its scope / function.

Q2:       What are the objectives of Production Management?

Q3:       Briefly explain the steps in Production Planning & Control.

Q4:       What is Production System? What are the different types of production systems?

Q5:       Briefly explain the concept of productivity. Explain the factors influencing / affecting industrial productivity.

Q6:       What do you mean by Inventory Control? What are its objectives/importance?

Q7:       What are the different techniques of inventory control?

Q8:       What is Inventory Management? What are its objectives / importance?

Q9        What is Quality?  Explain its Dimensions.

Q10.     What are the different types of costs of quality?

Q11.     Explain the Importance of Total Quality Management.                

Q12.     What do you mean by “Quality Circle” (QC). Explain its features.

Q13.     Write a short note on ISO 9001.

Q14.     Explain the Steps in Six Sigma Approach.

Q15.     Explain the Kaizen Process.

Q16.   What do you mean by Service Quality Management? Explain the importance of service quality management.       

Q17.     Describe the gaps in SERVQUAL Model.

Q18.     Explain the Structure of Indian Financial Market.

Q19      Discuss the Initial Public Offer (IPO) Procedure.

Q20      Explain the procedures of Dematerialization

Q21.     Explain the Role / Services of NSDL.

Q22.     Explain the Role / Services of CDSL.

Q23.     Write a short note on SEBI.

Q24.      Explain types of Speculators in stock markets.

Q25.     Explain the Merits of Credit Ratings.

Q26.     Write short note on : (CRISIL)

Q27.     Write short note on : CARE credit rating agency

Q28.     Discuss the importance of mutual funds.

Q29.     Explain the factors responsible for growth of Mutual Funds in India.

Q30.     Write a short note on Systematic Investment Plan. (SIP)

Q31.    Write a short note on Categories of Commodity Market.

Q32.     Explain the different Participants in the Derivative market.

Q33.    Explain the different types of Derivatives instruments.

Q34.     What is Micro finance? Explain its role and importance.

	Business Economics

Q1:       What do you mean by Public Finance? Explain the scope of public finance.

Q2:       Explain the different functions of Public finance.

Q3:       Explain in detail the principle of maximum social advantage.      

Q4:       Explain the role of Government in correcting market failure.

Q5:       Explain the meaning of market failures. What are the causes of Market failure?

Q6:    Explain the concept of public revenue. Discuss the various sources of Public revenue to the government.

Q7:       Explain different objectives of taxation.

Q8:       What are the Indirect taxes? Explain the merits and demerits of indirect taxes.

Q9:       Explain the impact, shifting and incidence of Taxation.

Q10:     How do elasticity’s of demand and supply affect the incidence of taxation? 

Q11.     Discuss the economic effects of taxation on income, wealth and consumption.

Q12.     Define Public Expenditure. How is public expenditure classified?

Q13.     Discuss the economic effects of public expenditure.

Q14.     What are the causes of increase in public expenditure in India?

Q15.     Write a note on Public Debt Management.

Q16.     Explain the meaning and classification of Public Debt.

Q17.     Discuss the burden of internal and external public debt.     

Q18.     What is Fiscal Policy? What are the main objectives of fiscal policy in India?

Q19.     What is Sound Finance? Discuss the features of Sound finance.

Q20.     What is Functional finance? Explain its features.            

Q21.     Explain the main components / Structure of budget.      

Q22.     Explain the features of FRBM Act, 2003.

Q23.     Explain Fiscal Federalism in India.

                                        ****************

 FOUNDATION COURSE

Q1.       Discuss the Violations of Consumer Rights.

Q2.       Explain the important features / provisions of Consumer Protection Act, 1986.

Q3.       Explain any four laws passed before 1986 having provisions regarding consumer protection.

Q4.       Write a note on Consumer Courts under Consumer Protection Act.

Q5.       Write a note on Consumer Movements in India.

Q6.       Discuss the Genesis (origin) of Right to information Act

Q7.       Discuss the important provisions of RTI Act 2005.

Q8.       Write any four success stories under the RTI Act.

Q9.       What is Public interest litigation? Explain its need.

Q10.    Describe the procedure to file Public interest litigation.

Q11:     Write a short note on Citizens Charter.

Q12:     Write a short note on Public Services Guarantee Acts.

Q13:     Explain Anthropocentrism approach to understand ecology. 

Q14.    Write a note on bio-centrism and eco-centrism.

Q15.    What is deep ecology? Explain the principles of Deep ecology.

Q16.     Discuss the concept of Sustainability Principle of Environment.

Q17.     Explain the Polluter Pays Principles.

Q18.    Describe the Precautionary Principle of Environment.

Q19.     Discuss the Equity Principle of Environment.

Q20.     Discuss the Participation Principle of Environment.

Q21.    Explain the uses or applications of Laser Technology.

Q22.     What is Satellite Technology? Explain the Uses of Satellite Technology.

Q23:     What are the different uses of Global Positioning System (GPS)?

Q24.    Write short note on “Applications of Information and Communication Technology”.

Q25.     Explain the applications of Biotechnology with respect to Medicine & Agriculture.           

Q26.    What is Nanotechnology? Explain the applications of “Nanotechnology”.

Q27.    Write a note on Misuse of technology.

Q28.    What is meant by Soft skills? State some important soft skills required for competitive exams.

Q29.    Write a detailed note on : Maslow’s theory of Motivation.

Q30.    Write a note on McGregor Theory X and Theory Y.

Q31.    Write a note on Types of Motivation.

Q32.     Discuss the effects of poor or lack of Access to technology.

Q33.     Write a note on GMAT and CAT.

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	AUDITING

Q1.       What are the Limitations of Auditing?

Q2.       Discuss fully objects of Auditing.

Q3.       What are the different types of errors?  

Q4.       How would you classify the frauds?

Q5.       What are the responsibilities of Auditor for errors & frauds?       

Q6.       What are the principles of Auditing?                  

Q7.       Who are the users of Financial Information?                   

Q8.       Write short notes on: window dressing

Q9.       Write short notes on: concept of true and fair view

Q10.     What are the advantages & disadvantages of continuous audit?      

Q11.     What is Interim Audit? What are its advantages & disadvantages?

Q12.     What are the sources of obtaining information about clients business?

Q13.     What steps should be taken by the auditor before commencement of audit.                               

Q14.     What do you mean by an audit programme? What factors an auditor should consider while developing audit programme?    

Q15.     What are the advantages & disadvantages of Audit Programme?           

Q16.     What do you mean by Audit Working Papers? What are its importance? 

Q17.     Explain the importance of Audit Note Book.      

Q18.     What do you mean by Audit Planning? What are its objectives?

Q19.     Discuss the different techniques of auditing.                 

Q20.     What are the advantages & disadvantages of test checking?

Q21.     What are the precautions to be taken in test checking?   

Q22.     What are the factors to be considered while deciding the size of sample?                       

Q23.     Write a short note on “sampling risk”.                

Q24.     What do you mean by internal control? What are its objectives / importance?

Q25.     What are the duties of an auditor relating to internal control? 

Q26.     Distinguish between Accounting and Auditing.                                       

Q27.     Suggest an effective internal control system for sales.

Q28.     Suggest an effective internal control system for purchases.

Q29.     Suggest an effective internal control system for debtors.

Q30.     What is internal check? What are its objectives?                         

Q31.     What are the importance / uses of internal audit?

Q32.     How would you vouch the following?

1.         Sales (cash and credit)

2.         Rental receipts

3.         Interest received / interest on investment

4.         Recovery of bad debts                                                 

5.         Purchases (credit and cash)

6.         Salaries and wages

7.         Advertisement expense:                                   

Q33.     How would you verify the following?

1.         Plant & machinery

2.         Debtors

3.         Investments

4.         Patents know-how

5.         Furniture & fixtures

6.         Contingent liability

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 Admissions for T.Y.B.Com. 

(Academic Year 2020-21)

are in full swing 

at Padma Coaching Classes

                                                                 BUSINESS LAW

Q1        Define a Company.  What are the essential features of a company?                   

Q2        Who is Promoter? Explain the duties and liabilities of promoter.

Q3        What are the various types of Companies?                    

Q4        Explain the privileges / advantages enjoyed by Private companies as compared with Public companies. 

Q5        Explain the Restriction on Private Companies. 

Q6        Describe the procedure for converting a private co. into a public co.

Q7        What is Memorandum of Association? Explain Clauses of Memorandum of Association.

Q8        Explain fully the doctrine of ultra-vires in relation to companies.

Q9        Discuss the Doctrine of constructive Notice & Doctrine of Indoor management.

Q10      Enumerate the various modes of becoming a member of a company and state how a person may cease to be a member.

Q11      What are the rights & liabilities / Duties of a Member of company ?

Q12      What are the qualification & disqualification of a Director ?

Q13      State the provisions and procedure for obtaining Directors Identification Number. (DIN)

Q14      Explain the legal position of Company Directors.

Q15      Explain fully the provisions as to Extra ordinary General meeting of the Company.

Q16      Explain different types of Company meetings.

Q17.     Define “Partnership” & discuss the essential elements thereof.

Q18      What are the Rights & duties of Partners ?

Q19      What is Dissolution of a firm?  State the various modes of Dissolution.

Q20      What are the consequences of dissolution of a partnership firm?

Q21      Explain the Nature and Salient features of Limited Liability Partnership. 

Q22      Discuss the provisions of the Limited Liability Partnership Act, 2008 for winding up and dissolution of a Limited Liability Partnership . 

Q23      Distinguish between LLP and Partnership 

Q24      Who is consumer and who is not consumer under Consumer Protection Act 1986? 

Q25      Explain the following concepts

1.         Complaint:

2.         Defect:

3.         Deficiency:

4.         Unfair Trade Practice:

5.         Consumer:

6.         Consumer Dispute:

Q26      Explain the Constitution of Central consumer Protection Council.

Q27      Explain the Composition and Jurisdiction of the State commission

Q28      Discuss the Composition and Jurisdiction of the National Commission

Q29      Who can file a complaint under the Consumer Protection Act? What is the manner in which a compliant can be filed to the District forum? State the procedure of disposal of the complaint.

Q30      What are the Objectives of Competition Act, 2002. 

Q31      Briefly explain the Constitution of Competition Commission of India.

Q32      Write a note on Anti Competitive Agreements.

Q33      What is a Patent? How is a patent granted in India

Q34      What are the Intellectual Property Rights of a Patentee

Q35      State and explain principles underlying Patent Law in India.

Q36      What is the meaning of Copyright under the Copy right Act, 1957, as amended till date?

Q37      What do you mean by infringement of Copy rights and explain the remedies available.

Q38      Write a short note on Grant of Trade Mark and Protection.

Q39      Write a short note on: Infringement of Trade Mark and action against Infringement.

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COMPANY SECRETARIAL PRACTICE

Q1        Explain the meaning and appointment of Company Directors.

Q2        What are the duties of Company Directors?

Q3        Explain the Role / Position of Directors in Company Management.

Q4        State provisions in the Companies Act 2013 as regards Directors Identification Number.

Q5        Who is Chief Executive Officer (CEO) of the Company?  Explain his role.

Q6        Who is company Auditor? How is he appointed?

Q7        What are the Rights and Powers of Auditor?

Q8        What are the Duties of Company Auditor?

Q9        Explain the types of Company meetings with the help of chart.

Q10      Explain the Secretarial duties / functions relating to Annual General meeting.

Q11      Explain the Secretarial Duties relating to extra ordinary General Meeting.

Q12      Explain the legal provisions and secretarial Duties relating to Board Meeting.

Q13      Write short note on Agenda of Meeting. 

Q14      Who is Chairman of meeting? Explain the duties / functions of chairman of meeting.

Q15      What do you mean by Proxy? Explain the legal provisions regarding appointment of Proxy.

Q16      Explain the different types / Kinds of Motion . 

Q17      What do you mean by Resolution? Explain the different types of resolution.

Q18      What do you mean by Voting? Explain the different methods of Voting used in company meetings.

Q19      Write a short note on Minutes.

Q20      What is Dematerialization ? State the benefits / Need and importance  of depository system.

Q21      Explain the Procedures of converting physical shares in electronic form             

Q22      Explain the Secretarial duties in issuing securities in de-materialized form.

Q23      What do you mean by On line Trading? What are its advantages and Disadvantages?

Q24      Write a Short note on BSE online Trading system (BOLT). 

Q25      What do you mean by Listing of Shares? What are the advantages / benefits of Listing of Securities?

Q26      Explain the steps in the Procedure of Listing of shares

Q27      Write a short note on BSE’s online Surveillance system (BOSS)

Q28      Explain in detail Directors Report or Annual Report.

Q29      Explain the Secretarial duties / procedures relating to payment of Dividend.

Q30      Explain the Secretarial duties / procedures relating to payment of interest. 

Q31      Explain the procedure of winding up of a company.

Q32      Explain the statutory provisions applicable to winding up of a company

Q33      Draft Notice and Agenda of  Annual General Meeting.                

Q34      Draft Resolution for appointment of Company Secretary.

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	ADVERTISING

Q1        What do you mean by Television advertising? Explain its merits and Demerits. 

Q2        What do you mean by Newspaper advertising? Explain its merits and Demerits. 

Q3        What do you mean by Outdoor advertising? Explain its merits and Demerits. 

Q4        Explain the advantages and Limitations of Cinema / Film Advertising. 

Q5        What are the advantages and limitations of internet advertising / Online advertising.

Q6        Write a short note on Media Research.

Q7        Explain the steps in planning advertising Campaign.

Q8        Write a detailed note on DAGMAR Model.

Q9        What are the factors determining Ad budget.

Q10      What are the methods of preparing Ad budget?

Q11      What is Media Planning? What are the steps in media planning?

Q12      What are the factors influencing Choice of media?

Q13      Write a short note on: Media scheduling strategies

Q14      What do you mean by Creativity? Discuss the importance / Role of Creativity in advertising.

Q15      Explain the steps in Creative Process.

Q16      Explain the steps in Creative brief.

Q17      Write a short note on Visualization Techniques.

Q18      Write a short note on Buying Motives.

Q19      What are the advantages and limitations of Celebrity Endorsements?

Q20      Write a note on high involvement products.

Q21      What are the essentials of Copywriting for advertisement?

Q22      Discuss the Principles of good layout in advertising.

Q23      Explain the Functions / Role of illustration.

Q24      Explain the importance of music and jingles in advertising.

Q25      What are the objectives of Testing Advertising effectiveness?

Q26      What are the methods of Pre - Testing Advertising effectiveness?

Q27      What are the methods of Post - Testing Advertising effectiveness?

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S.Y.B.Com. (Sem. III Question Bank) 2019-2020

S.Y.B.Com. 2019-2020

Question Bank  (SEM III)

Commerce III

Q1 :   Define Management. Explain its nature.

Q2:    Explain 14 principles of management.

Q3:    Explain the functions of management.

Q4:    Write a note on Managerial skills.

Q5:    Explain techniques of Scientific Management.

Q6:    Explain the Evaluation of Taylor’s Scientific Management.

Q7:    Explain the Elton Mayo’s Hawthorne Experiments.

Q8:    Explain the Peter Drucker’s dimension of management.

Q9:    Explain the significance of Indian Ethos to management.

Q10   Explain the steps in planning process.

Q11   Explain the various components of planning.

Q12   Explain the need and importance of planning.

Q13:  Explain the importance of Co-ordination.

Q14:  What is MBOI? Explain steps involved in MBO process.

Q15:  Explain the advantages of MBO.

Q16:  What is Management by Exceptions? Explain its advantages.

Q17:  Explain the Components of Management Information system.

Q18:  Explain the essentials of sound decision making.

Q19   Explain techniques of decision making.

Q20.  Explain the steps in organising process.

Q21. What is Line & Staff Organisation? What are the characteristics / features of line & staff organisation?

Q22.    What is Matrix organisation? Bring out its features.  

Q23.    What do you mean by Virtual organisation? Bring out its features.

Q24.    Distinguish Between Formal & Informal Organisation:

Q25.    What is Departmentation? Explain the bases of Departmentation.

Q26.    What are the factors influencing / determining / affecting span of control?

Q27     Write a short note on Tall and Flat Organsiation.                  

Q28.    What is Delegation of Authority? Briefly Explain the process of delegation of Authority

Q29.    What are the Barriers / Problems / Difficulties / Obstacles in Delegation?

Q30.    What do you mean by Decentralisation? What are the factors affecting it?

Q31.    Distinguish between Centralisation and Decentralisation .

Q32.    Explain need and importance of motivation.

Q33.    Explain the factors influencing motivation.

Q34.    Explain the importance of Communication.

Q.35    Explain the essential qualities of successful leaders.

Q.36    Explain the different styles of leadership.

Q.37    Explain the different functions of Leadership.

Q.38    Define Controlling. What are the Essential Requirements of a Good Control System?

Q 39:   What are the steps involved in control / controlling process ?       

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	Foundation Course

Q1.      Explain the human rights violation of Scheduled Castes in India,

Q2.      Explain the human rights violation of Scheduled tribes in India

Q3.      Explain the human rights violation of women in India

Q4.      Explain the human rights violation of children in India

Q5.      Explain the human rights violation of minority communities.

Q6.      What are different categories of Rights recognized for SCs and STs in the constitution?

Q7.      Explain in brief Constitutional and Legal rights of women.

Q8.      Explain in brief Constitutional and Legal rights of children.

Q9:      Explain in brief Constitutional and Legal rights of disabled person.

Q10.      Explain the functions and powers of NHRC

Q11.      Explain the functions and powers of NCSC

Q12.      Explain the functions and powers of National commission for women.

Q13     Explain the different types of disaster.

Q14.    Explain the physical and psychological effects of disaster on human life.

Q15.    Explain economic and social effects of disaster on human life.

Q16.    Explain factors to be considered in prevention of disaster.

Q17.    Discuss the human right issues of disaster related to compensation of disaster.

Q18.    Discuss the humanitarian approach to resettlement and rehabilitation of disaster victims.

Q19.    Explain the nature and characteristics of Science.

Q20.    Explain the basic principles of science.

Q21.    Explain the objectives of Science.

Q22.    Explain the development of science in classical Era

Q23.    Explain the development of Science in Renaissance period

Q24.    Explain the development of Science in the Age of Reason and Enlightenment.

Q25     Write a note on application of technology in modern human life.

Q26     Write a note on interdependence of science and technology

Q27.    Write a note on science and superstitions.

Q28     Describe the role of Science in exploding myth, blind beliefs and prejudices

Q29.    What is scientific method . Explain the importance of each stage in brief.

Q30.    Write a note on Importance of effective listening.

Q31     Explain advantages and disadvantages of oral communication.

Q32.    Explain different types of non verbal communication.

Q33.    Explain physical and physiological barriers to communication barriers.

Q34.    Explain importance of self awareness.

Q35.    Explain different types of formal communication.

Q36.    Write a note on Downward communication.

Q37.    Write a note on Grapevine Communication

Q38.    Explain the Qualities of ideal leader

Q39.    Explain different Styles of leadership.

Q40.    Explain the process of team building.

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BUSINESS LAW 

Q.1  Discuss the various elements of a valid contract

Q.2   Discuss in detail the various types of contract.

Q.3   Define offer.  Explain the essentials of a valid offer.

Q.4   Define consideration & explain the essentials of valid considerations.

Q.5   Describe the law relating to minor’s agreement.

Q.6   Define contingent contract.  What are the rules relating to contingent contracts?

Q.7   Explain the various modes in which a contract is discharged.

Q.8   Explain the remedies for breach of contract & the legal rules for the measurement of damages.

Q.9   Distinguish between contract of indemnity and contract of guarantee.

Q.10 Define Bailment.  What are the rights, duties and liabilities of Bailee and Bailor?

Q.11 What is contract of guarantee?  What are the rights of surety?

Q.12 What are different ways in which a surety is discharged from a liability?

Q.13 What is pledge?  What  are the rights & duties of pawnor & pawnee.

Q.14 Define agency.  What are the modes of creating an agency?

Q.15 What are the rights & duties of an agent towards his principal?

Q.16 What are the various ways in which an agency can be terminated?

Q.17 Distinguish between Sale & an agreement to sell.

Q.18 Explain the term condition & warranty.  State the implied warranties and conditions in a contract of sale of goods.

Q.19 Define unpaid seller.  What are the rights of an unpaid seller in respect of the goods sold?

Q.20 What is an Endorsement? Explain the different types of Endorsement under the negotiable instrument act of 1881.

Q.2   1 Define a Bill of Exchange.  Discuss in detail essential characteristics of a Bill of Exchange.

Q.22 Define holder in due course.  State & explain some of the important privileges of holder in due course under the negotiable instrument Act.

     Write short notes :

   1)  Quasi contract.                        

   2)  Essentials of a valid acceptance.         

   3)  Agency by necessity                

   4)  Doctrine of frustration.

   5)  Coercion.                                 

   6)  Wagering agreement.

   7)  Free consent.                         

   8)  Fraud & Misrepresentation.

   9)  Types of Agents                   

10)   Essential of Bailment.        

11)   Particulars lien & general lien

12)   Principal’s rights & duties.            

13)   Kinds of Bailment                                           

14)   Caveat Emptor.

15)   Rules of Passing of Property in Goods from seller to buyer under Sales of Goods Act.

16)   Essentials of contract to sale.

17)    Buyer’s remedies against seller on breach of contract for sale of goods.

18)   Goods.

19)   Inchoate stamped instrument & Ambiguous instruments

20)   Criminal action on dishonoured cheque.

21)   Presumptions in case of negotiable instrument.

22)   Noting & Protesting.                                          

23)   Crossing of cheque & Essentials of Cheque

24)   Characteristics of negotiable instrument.

                                                                                      

     

                                        ******

 BUSINESS ECONOMICS

Q1    Explain the scope and subject matter of macro economics.

Q2    Explain the importance of Macro economics.

Q3    Explain the circular flow of National income in closed economy.

Q4    Explain the circular flow of National income in an open economy.

Q5    Explain importance of National income analysis.

Q6    Write a detailed note on Green National Income.

Q7    Explain the different phases of trade cycle.

Q8    Explain Says law of Market along with its assumptions.

Q9    Explain the implications and criticisms of Say’s Law of market.

Q10  Explain the principle of effective demand.

Q11  The intersection of aggregate supply and aggregate demand functions determines the equilibrium level of output and employment.

Q12  Explain the importance of effective demand.

Q13  Explain the Keynes psychological law of consumption.

Q14  Explain the determinants of consumption functions.

Q15  Explain the implications of Keynes Consumption function.

Q16  Explain the factors which determine the investment.

Q17  Explain MEC. What are the factors affecting MEC.

Q18  Explain the relationship between MEC and Rate of interest.

Q19  Explain the working of a Multiplier.

Q20  What are the leakages in the Multiplier process?

Q21  Discuss the Relevance of Keynesian theory for developing economies.

Q22  Explain the Keynes Liquidity preference theory of interest.

Q23  Explain how would you drive IS and LM curve.

Q24  Write a note on Phillips curve.

Q25  What is stagflation? What are its causes and consequences?

Q26  What is supply side economics? What are its limitations?

Q27  What are the components of money supply?

Q28  Explain Money Multiplier theory.

Q29  What are the determinants of money supply?

Q30  Explain the factors influencing of velocity of circulation of money.

Q31  Discuss the Keynesian approach of demand for money.

Q32  Explain the Friedman’s theory of demand for money.

Q33  Critically evaluate Fisher’s Equation of Exchange.

Q34  Explain the Cambridge Cash balance version is an improvement over Fisher’s version.

Q35  Explain the causes of Demand pull and Cost push inflation.

Q35  What are the economic effects of inflation?

Q36  Explain the measures to control inflation.

Q37  Write a note on monetary policy and inflation targeting.

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Company Secretarial Practice

            

Q1       What is Joint Stock Company? Explain its features.

Q2       State the different types of Joint Stock companies with the help of Chart

Q3       Explain the qualification of a Company Secretary.

Q4       Explain the qualities of a good company secretary.

Q5       Explain the appointment procedure of Company Secretary.

Q6       Write a note on Role of Company secretary.

Q7       Explain the Rights and Powers of a company secretary.

Q8       Explain the Responsibilities of a company secretary.

Q9       Explain the Liabilities of a company secretary.

Q10     State the Career Options available to a qualified company secretary.

Q11     Explain company secretary as an advisor to chairman and Board.

Q12     Explain the company secretary as a liaison officer between company and Registrar of companies.

Q13     Explain company secretary as a liaison officer between Company and Depository Participants.

Q14     What are representation services of secretary before SEBI?

Q15     What are representation services of secretary before Arbitration and Conciliation?

Q16     Explain the nature and significance of secretarial standards issued by ICSI

Q17     What is Secretarial Audit? Explain the benefits and scope of Secretarial Audit.

Q18     What do you mean by Memorandum of Association? Explain its various clauses.

Q19     Explain the procedure for alteration of various clauses of Memorandum of Association.

Q20     What do you mean by Articles of Association? Explain its contents.

Q21     What do you mean by Prospectus? Explain the contents of prospectus.

Q22     Write a short note on Misleading Prospectus

Q23     Explain the stages in the formation of Public Limited Company.

Q24     Explain the duties / functions of secretary relating to Promotion stage, Incorporation stage, Capital subscription stage, Commencement of business stage.

Q25     Explain the procedure of conversion of a Private company into a Public Limited company.

Q26     Explain the procedure of conversion of a Public limited company into a Private company.

Q27     What is meant by Reconversion of companies? Explain the Reconversion of Public companies into Private companies.

Q28     What do you mean by Secretarial Correspondence? What are the main circumstances under which the Secretary has to make Correspondence with Members or Shareholders?

Q29     Who is the Registrar of Companies? Explain Secretarial correspondence with the Registrar.

Q30     Explain the role of technology in Secretarial Correspondence.

Q31     Write a letter to a shareholder for issue of bonus shares. 

Q32     Write a letter to Registrar of companies informing him about the alteration in the Memorandum of Association.

Q33     Write a letter to Stock Exchange for Listing of Shares.

Q34     Write a letter to bank requesting it to provide overdraft facility.

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	ADVERTISING

Q1       Define Advertising. Explain its features.

Q2       Bring out the evolution of advertising.

Q3       Explain the benefits of Advertising to manufacturers or business firms.

Q4       Explain the benefits of Advertising to consumers.

Q5       Explain the concept of Integrated Marketing Communication by highlighting its features.

Q6       Describe the various elements of Integrated Marketing Communication.

Q7       Discuss the role of advertising in Integrated Marketing Communication.

Q8       Explain the classification of advertising on the basis of geographical area and audience.

Q9       Define Advertising agency. Explain its features.

Q10     Explain the organization structure and services of an Advertising Agency.  

Q11     Explain the different types of advertising agencies.

Q12     Explain the criteria for selection of an advertising agency.

Q13     Write a short note on: “Maintaining Agency Client Relationship.”

Q14     Write a short note on Creative Pitch. 

Q15     What are the Career options available in advertising agency. 

Q16     What do you mean by client turnover? Explain the different reasons for client turnover. Suggest some ways of avoiding client turnover. 

Q17     Explain the Economic impacts of advertising.

Q18     Explain the effect of advertising on Consumer Demand.

Q19     Explain the effect of advertising on Consumer Prices.

Q20     Bring out the Importance of Ethics in Advertising.

Q21     Explain the importance truth in advertising.

Q22     Bring out the Positive and negative influence of Advertising on Indian Values and Culture

Q23     Discuss the main aspects of ASCI Code for Advertisers.

Q24     Write a short note on “Social (Pro Bono) Advertising.”  

Q25     Explain the role of Advertising Standards Council of India. 

Q26     Discuss the elements of AIDA Model.

Q27     Discuss the role of advertising in developing brand image.

Q28     Explain the factors influencing brand equity.

Q29     What are the techniques of managing brand crisis?

Q30     Discuss the different aspects of rural advertising.

Q31     Write a short note on Green Advertising.

Q32     Write a short note on Trends in Advertising Media.

Q33     Write a note on Political advertising.

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